8. In Praise of Words and Letters, Union Shops, and the New Sincerity

Greg and Dan host Eva Hagberg, author of “Dark Nostalgia,” “How to be Loved,” and the upcoming “When Eero Met His Match”.

Intro: “The Letter,” by The Box Tops

Topics:

· Eero and Aline: “They met and immediately started banging”… and launched the modern world of Architecture PR

· “Publicists make their jobs look a lot harder than they are”

· Don’t piss off OTTO and ESTO

· “I blew my entire advance on seven Iwaan Baan photos”

· A Union SHoP?

o Tyler Goss cut the cord

· Architecture Twitter vs Instagram

o Guest crit

o Kevin Rogan

o Michael “Freecondo”

o “They were all talking about Henri Lefebvre, which makes me feel like a Boomer”

o Dank Lloyd Wright

o Zoolander’s Center for Ants

o Boy’s Firm

o The Architecture Lobby

· The New Sincerity goes mainstream: Lesley Lokko curates Venice 2023

· Casting the “When Eero Met His Match” movie

· “Letters are sexting through the centuries.”

· Undoing the primacy of the image

Outro: “We Used to Wait,” by The Arcade Fire